As part of his Coachella performance on the main stage during the 2022 edition, Mika and Millinsky collaborated on a range of merchandising that were exclusively sold at Coachella official merchandising stand during Weekend 1 and Weekend 2, and later at the venues where Mika was performing as part of his ‘Rite of Spring’ tour. The collection focuses on the statement “Live Your Life” – a phrase that resonates particularly with Mika’s optimist, free spirit and authentic approach that is conveyed in his music.